5 Best Practices to Optimize E-Commerce Sales

Consistently monitor your website to avoid costly interruptions that influence return on investment. The following is a list of five best practices to ensure that your website is as efficient as possible during peak shopping hours:

1. Understand your company’s mission, goals and key success metrics. As a precursor to developing a dashboard or creating standard metrics, it's important to understand what your business does and what makes it successful. An online retailer defines success by the number of products it sells per day. It's unlikely that using the same standard metrics template for measuring a corporate website or a charitable organization would also prove successful for an online retailer.