Best Practices for Online Advertising in Retail

To preserve the consumer experience, the question of remnant inventory must also be carefully managed. As a premium publisher, retailers have the right to dictate how their remnant victory is handled. Dancing mortgage lady, “shoot the monkey” campaigns or other ads bought for pennies on the dollar to fill in remnant inventory should be abolished. Work with providers to find solutions for remnant inventory, using personalized content or in-house ads (e.g., your own product recommendations, in-house coupons or category sales).