Best Practices for Online Advertising in Retail

Along these same lines, the option of participating in a blind ad network opens a retailer's site up to the possibility of display ads disrupting the buying process. Retailers don’t want the "dancing mortgage lady" on their site, even if it's solving for remnant memory. A number of existing solutions fall short of optimizing the customer experience while solving for the retailer's own business goals, so it's helpful for retailers and brands to consider a few best practices for online advertising.