Best Practices for Online Advertising in Retail

Online retail has grown at a breakneck pace for over a decade now. That said, it’s been tough to hit profitability with shrinking margins and conversion rates averaging 2 percent to 3 percent. The pressure to keep prices low is driving a tremendous interest in advertising that works. To sustain rapid growth while improving profitability, retailers need to both dramatically improve conversion rates and pursue innovations in online advertising.