Best Practices for Getting the Most Out of PLAs

By Udayan Bose

5. Become a Google Trusted Store. Google grants this badge to retailers that prove they're fast and reliable shippers with a record of positive customer feedback. Google Trusted Stores instill confidence in consumers and help differentiate your product.

Udayan Bose is CEO and founder of NetElixir, a company that applies mathematical models to drive search marketing results. Udayan can be reached at udayan@netelixir.com.