Best Practices for Getting the Most Out of PLAs

By Udayan Bose

3. Leverage the power of product-level hypertargeting. Hypertarget your best-selling products. Make small bid increments for category- level product targets, and increase them based upon granularity. Place the maximum bid on your best-selling products.

4. Highlight special offers. Merchant Promotions is a Google feature that allows you to enhance your PLAs by highlighting any special product offers right when consumers are ready to buy.