Shop Talk: Best Practices for Getting the Most Out of PLAs
Q: "When PLAs were free, our company was king. Now that they're paid, we can't figure out how to crack the code and get PLA visibility. Any best practices around getting the most out of PLAs?" — Jackie Eldridge, director of social media and affiliate marketing, DollarDays.com
A: Since their launch in July 2012, Product Listing Ads (PLAs) have become a great way to capture more attention for your products. With Google renewing its emphasis on monetizing search, PLAs now appear right at the top of the search engine results page — above paid ads and organic results. Here are five methods that can be used to maximize your PLA results:
- Companies:
- People:
- Jackie Eldridge
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