Best Practices for Email Subject Lines

By Reggie Brady

Invest more time in creating and testing your subject lines so you can determine which approaches, offer presentations and lengths make sense for your audience. Test personalization, straightforward vs. factual approaches, percentage off vs. a dollar amount, and more. The more you test, the more you'll learn. ROI

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Reggie Brady Marketing Solutions

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

All About Email: Capturing Attention