All About Email: Capturing Attention

Here are some ideas you can put to use, and examples of what not to do.

Offers, Sales & Discounts
Here are the last five subject lines I received from an e-tailer that sends weekly communications:

• Groundhog Day Sale - Save up to 50%
• Red Tag Sale + Save up to 65% on Overstock
• Clearance Sale + Additional 10% Off 90,000 Items - Code inside
• Winter Sale + Promo Code Inside
• Clearance Sale - Save up to 75%

Would you open them? What image do they project for the company?