All About Email: Capturing Attention

Think about how your company approaches email. You probably spend a lot of time planning the editorial and offer calendar and creating strong individual campaigns. However, subject lines are probably an afterthought. It's important to remember that one of your greatest points of leverage is the subject line. Do some soul-searching. Is most of your focus on the content of the email? Is the subject line constructed at the last minute? If so, you're missing the boat.