5 Tips to Drive Mobile Commerce Sales

1. Identify your opportunity. Apple's iOS and Google's Android make up a large majority of the mobile landscape in the U.S. Since development and testing can take a significant amount of time, make these two systems your priority.

2. Keep it simple. Avoid using Flash, drop-down menus, pop-ups or other functions that you would use on a fully functioning site. Since mobile phones don't have a mouse, any function or item that requires "hovering" is a bad idea.