Best Practices for Driving Measurable Results Via Social Marketing Programs

Social referral programs, by nature, tap into consumers’ need to share information and content with their peers, resulting in C-to-C conversations. If brands can properly harness the power of these C-to-C dialogs, they can identify highly engaged, loyal advocates and turn them into social advocates who, in turn, refer the brands and the products and/or services they sell to their friends across their social graphs. Social referral programs foster the creation and sharing of consumer-generated content by incentivizing social advocates to refer their friends.