Best Practices for Driving Measurable Results Via Social Marketing Programs

Brands have made significant investments in building social marketing presences and amassing social followers, but the question still remains: What's the real value of these social marketing initiatives? As we move into the next phase of social media marketing, what's top of mind for every marketer is how to drive measurable results from their social marketing investments. Tapping into the power of consumer-to-consumer (C-to-C) dialogs across channels enables brands to drive quantifiable results via social referral programs.