Which Department Stores Have Optimized Their Email Program

By Tom Sather

Holiday Cheerleader
Focusing just on the five weeks of holiday shopping, Kohl's managed to overtake Hudson's Bay as the lead department store. Over the holidays, Kohl's earned an average IPR of 98.7 percent and a spam rate of 1.3 percent. Kohl's not only received the lowest spam complaint rate over the holiday season, it maintained its lead in low complaints throughout the year with a yearly average TIS of 0.02 percent and an even lower holiday complaint rate of 0.013 percent.

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Companies:
Internet Retailer

People:
Kohl

Tom Sather Author's page Tom Sather is Return Path’s senior director of email research. Tom uses his knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox. He began his Return Path career as an email deliverability consultant working with top-brand clients like eBay, MySpace, IBM and Twitter. Tom’s previous experience includes roles with email service provider Experian and on the abuse desks for AOL, Bellsouth, AT&T and GTE.

Best of the Best: Which Department Stores Have Optimized Their Email Programs