Best of the Best: Which Department Stores Have Optimized Their Email Programs
By
Tom Sather
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Brand of the Year
The award for overall winner in the department store category goes to Hudson's Bay. In a very tight race, Hudson's Bay placed highest in deliverability with an average inbox placement of 98 percent, a spam rate of 2 percent, and a sender score of 94. Of those messages that were sent to the spam folder, 14 percent were rescued from customers pressing the TINS button. TINS is a highly trusted engagement metric by mailbox providers. A high TINS rate shows mailbox providers that subscribers notice that brand is missing from their inbox and will actively go to the spam folder to rescue their email.
0 Comments
View Comments
- Companies:
- Internet Retailer
- People:
- Kohl
Related Content
Comments