Best of the Best: Which Department Stores Have Optimized Their Email Programs
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Tom Sather
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For our study, we compared six department store brands, analyzing their engagement metrics for 52 weeks beginning in July 2013. The metrics we used to compare each brand's email programs were inbox placement rate (IPR); delivered-to-spam rate; read rate; deleted without reading; spam complaints or "This Is Spam" (TIS); rescues from the spam folder or "This Is Not Spam" (TINS); and Sender Score.
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- Companies:
- Internet Retailer
- People:
- Kohl
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