Best of the Best: Which Department Stores Have Optimized Their Email Programs
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Tom Sather
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Email marketing is a very competitive field. Not only is your brand vying against direct competitors as well as other retailers for attention, you must also prove to mailbox providers that your content is desired by subscribers and should be placed in the inbox. To find out which brands are excelling in both inbox placement and subscriber engagement, Return Path compared the email programs of the top department stores and identified which brands stand out above the rest.
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- Companies:
- Internet Retailer
- People:
- Kohl
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