Benefiting From Multiple Marketing Models, Part 2

Modeling the research, we identified important differences between e-commerce and retail store buyers, allowing us to optimize and differentiate our SKU-mix, pricing and merchandise by sales channel, different product offers, pricing and product positioning in retail stores and e-commerce sites.

Customer Segmentation-Based Acquisition and Remarketing
Not to be confused with market segmentation, I'm referring to segmentation and modeling of a company or brand's active and past customers for customer acquisition and for remarketing.