By
Paul Becker
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
We drove more traffic to search engines, more visitors sought us out by brand name, and we generated more traffic from lower-cost, higher-converting branded searches.
Specific to sales channels, working on a brand relaunch, we conducted research with past and prospective customers to better understand, rank and quantify purchase motivations, needs, feature preferences, price sensitivity and sales channel preferences. We then fed our findings into a statistical model, modeling most often used by CPG companies.
0 Comments
View Comments
Paul Becker
Author's page
Related Content
Comments