Benefiting From Multiple Marketing Models, Part 2

Though the examples are B-to-C, many of the following strategies are applicable to B-to-B too.

Multichannel Marketing and Sales
Not to be confused with "omnichannel" strategies, this section is about the integrated use of multiple marketing and sales channels. In terms of marketing channels, looking to enter new direct-to-consumer (DTC) markets for vitamins, nutritional supplements and meal replacements, we tested our meal replacement brand. Competing with other DTC marketers relying on search engine optimization, paid search and "traditional" e-commerce channels, we looked for marketing channels fewer competitors used to integrate with our e-commerce marketing channels.