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Joe Keenan
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To help grow its brand awareness, Belk has become the sponsor of the Belk Bowl — college football is a way of life in the South, Belk noted. The company tweets about the game as well as posts messages promoting it on Facebook. The result has been a significant growth in sales coming from outside the company's 16-state footprint.
5 Takeaways
Belk wrapped up his presentation with the following five tips, which he said his company has learned in its process of becoming an omnichannel organization:
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- People:
- Tim Belk
- Places:
- New York City
- South
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