Belk's Omnichannel Journey

To help grow its brand awareness, Belk has become the sponsor of the Belk Bowl — college football is a way of life in the South, Belk noted. The company tweets about the game as well as posts messages promoting it on Facebook. The result has been a significant growth in sales coming from outside the company's 16-state footprint.

5 Takeaways
Belk wrapped up his presentation with the following five tips, which he said his company has learned in its process of becoming an omnichannel organization: