Belk's Omnichannel Journey

One of the buzzwords that emerged in the retail industry in 2012 was omnichannel. In essence, it refers to being able to provide consumers a seamless shopping experience no matter which channel (brick-and-mortar, online, mobile) they choose to engage a brand in. For department store chain Belk, becoming an omnichannel organization is an ongoing process, but one in which the retailer is making significant strides.