Customer Retention: Belk Launches Cross-Channel Loyalty Program to Reward Customers

"Belk is a brand with a deep history of customer loyalty," said Jon Pollack, Belk's executive vice president of sales promotion, marketing and e-commerce, in a press release from ePrize. "We created this campaign to say thank you to our most valuable asset — our customers — and kick off our next 125 years of engagement in a big way."