Customer Retention: Belk Launches Cross-Channel Loyalty Program to Reward Customers

Customers can earn bonus sweepstakes entries by referring their friends, submitting their Belk memories (e.g., uploading pictures), engaging with the retailer via its social media pages or being a Belk Rewards Card consumer. The program also offers consumers a custom calendar, which they can log onto daily for the duration of the 125 days to view that day's prize and enter to win on a regular basis. The program will run until July 12.