Customer Retention: Belk Launches Cross-Channel Loyalty Program to Reward Customers

Belk has partnered with ePrize, a provider of digital engagement solutions, to help run the sweepstakes. ePrize has helped to promote and build buzz around Belk's anniversary, acquire useful consumer data and insights, and drive brand engagement. That engagement is happening on a microsite Belk has created for this campaign, as well as on the company's mobile site and Facebook page.