Customer Retention: Belk Launches Cross-Channel Loyalty Program to Reward Customers

In commemoration of its 125 years in business and to demonstrate its commitment to and appreciation of its customers, Southern department store chain Belk has launched 125 Days of Prizes, a cross-channel sweepstakes program. During this time, Belk's customers will have the opportunity to win prizes and giveaways from some of the retailer's top designers and brands. Each day, customers will have the chance to win prizes retailing between $500 and $6,500. These giveaways include products from Michael Kors, Calvin Klein and KitchenAid.