Behind the USPS’ Delay of Intelligent Mail Barcodes

Catalogers need to educate themselves on the IMB program and work closely with their service providers to ensure they’ll be ready for a May 2009 implementation. The alternative’s not pretty — a reduction or loss of postage automation discounts, which translates to significant postage increases.

(For more on the IMB program, see the “Understanding Postal” column in the March 2008 issue of Catalog Success, pg. 48.)