Cataloger Spotlight
Behind Lane Bryant’s Name Change
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Joe Keenan
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“People are welcoming of the new, fresh brand that modernizes itself,” Faintreny says. “That attraction to a new breed of customers probably offsets some of the Lane Bryant customers we lost. The two have neutralized one another. We have our identity, which is different from the Lane Bryant stores, and that’s good for us.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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