Cataloger Spotlight

Although Redcats didn’t accompany the name change with a complete overhaul of the book, it did make some subtle changes in photography to give Woman Within a different aura and unique identity. The same applies to the book’s merchandise, which has evolved into a more modern, unique look.

What Backlash?
Faintreny says there’s been minimal backlash from customers or loss of customers due to the name change. While unwilling to provide exact sales figures, he claims Woman Within has performed above company forecasts and much better than the market since the name change. Customer service surveys were also administered to track customer perception and acceptance of the new name, the great majority of which have been positive, he says.