Cataloger Spotlight
Behind Lane Bryant’s Name Change
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Joe Keenan
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“It has been a two-year, continual project where people have met almost every week,” Faintreny says, “not only to discuss what was ahead, but also to look at the customer service section and customer perception. We evaluated the acceptance rate, gauging what was moving well and what needed attention.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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