Behind the Chemistry Of Going Green: Ask lots of questions about the makeup of your catalog’s materials

By Kathy Hecht

One possibility is to consider a vegetable-based ink, such as soy. Ask your printer what percent of its ink comes from vegetable oils rather than petroleum.

Offset vs. Digital Printing
Is it time for you to explore printing your catalog and promotional materials via digital printer? Offset printing is clearly superior for image resolution, speed and the diminishing cost per piece as the run size increases. But for jobs that have smaller run sizes and don’t require superior images, digital printing presents a viable alternative.