Behind the Chemistry Of Going Green: Ask lots of questions about the makeup of your catalog’s materials

By Kathy Hecht

Consider Soy Ink
Most printing is still done with petroleum-based ink. With your printer, explore whether your catalog can be printed with an alternative ink that has a less volatile organic compound. Per Wikipedia, volatile organic compounds are organic chemical compounds that have high enough vapor pressures under normal conditions to significantly vaporize and enter the earth's atmosphere.