Special Report: Sustainability & the Environment
Behind the Chemistry Of Going Green: Ask lots of questions about the makeup of your catalog’s materials
Beware of Bleaching
Your next questions should relate to the method used to brighten the sheet. Here, you want to find the method that uses the least chlorine, as the toxins and pollutants from chlorine bleaching have been associated with adverse effects on wildlife and the environment. Ranked from best to worst:
● processed chlorine free: recycled paper that’s processed without any chlorine compounds;
● totally chlorine free: virgin paper made from pulp that’s bleached without any chlorine compounds;
● elemental chlorine free: paper that’s been bleached using oxygen, chlorine dioxide or other chemicals rather than pure chlorine; and
● chlorine gas: paper brightened with chlorine gas — the most harmful to the environment.
- Companies:
- Coldwater Creek
- OfficeMax Incorporated
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