Behind the Chemistry Of Going Green: Ask lots of questions about the makeup of your catalog’s materials

By Kathy Hecht

Know Your Fiber Sources
Paper can be made from either virgin fiber sources or recycled sources. When it comes to virgin fiber, you should understand the origin and be able to confirm that it comes from operations that practice sustainable forestry. Such techniques ensure there will be trees available for harvest at a future date, and also that the forest ecosystems will thrive.