Special Report: Sustainability & the Environment
Behind the Chemistry Of Going Green: Ask lots of questions about the makeup of your catalog’s materials
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Kathy Hecht
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Environmental stewardship is especially important because our industry is too often viewed as a culprit. The single biggest thing you can do is to better educate yourself. Ask questions about your production process and the materials that are being used. How much do you know about your paper? Where it came from and how it was made? What are your choices? How much do they cost? Do they achieve your objectives? Let’s look at the catalog production process and some ways to go green.
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- Companies:
- Coldwater Creek
- OfficeMax Incorporated
Kathy Hecht
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