Before the Postal Storm Hits...What to Do Now

Printers’ Suggestions

I contacted several catalog printers to see what ideas they could offer you. For starters, consider reducing the trim size of your catalog. A trim size reduction will normally lead to paper savings if catalogers work collaboratively with their printers to make sure that any size change fits the printer’s equipment, says Tom Hayes, vice president of business development at R.R. Donnelley. “Postage is a bit more complex in the USPS Standard Mail classification,” he adds, “where the vast majority of catalog mail falls.”