Before the Postal Storm Hits...What to Do Now

As a catalog/multichannel executive, you’ve no doubt spent the better part of your career initiating cost-cut after cost-cut to compensate for rising postage, paper costs, parcel shipping rates, you name it. If you think you’ve cut and cut to the point where there’s no more to cut, guess again. The question is, What costs are left that can be cut? Plenty.