Before the Postal Storm Hits...What to Do Now

Naturally, we’d see plenty of arms raised. No surprise there. If you’ve been in this business for at least a couple of decades, how could you forget the killer postage hikes of 1988, 1991 and 1995? But now the bigger question: As postal rates settled down in the late ‘90s and early 2000s, how many of you gradually migrated back to larger trim sizes and thicker paper stock? A-ha, look at all those hands raised. So let’s see what would make sense for catalogers in light of this pending postage hike.