Before the Postal Storm Hits...What to Do Now

Lessons From the Past

A few days after we broke the “hidden” story of the PRC catalog rate recommendations on our Web site and in a special edition of this newsletter, Mokrynskidirect president Dennis Bissig asked me if I had any suggestions for his catalog clients on ways they could cut costs enough to make up for the rate increases, which could run from about 10 percent to more than 40 percent for catalogers. Specifically, Dennis wanted to know what we could learn from past practice.