Before the Postal Storm Hits...What to Do Now

3. Printers will be requesting that catalogers standardize trim sizes in order to capture potential co-mail savings, Hayes says. Co-mailing normally requires some standardization in order to meet equipment specifications.

For more on letter size conversion, see Gene Del Polito’s Understanding Postal column from the January (print) issue of Catalog Success magazine, pg. 38. To access it online, go to www.catalogsuccess.com/story/story.bsp?sid=44117&var=story