Case Study: BedBathStore.com Enjoys King-Size Returns With Automated Product Videos

“Today’s parents are a highly computer-literate bunch,” said Mike Reichman, COO of BedBathStore.com, in a press release. “The demand for online information on kids’ products is increasing at a continuous rate, with more parents demanding higher levels of service all the time.”

Video is the best mechanism for displaying a wide range of products, and has proven an effective tool for increasing shoppers’ trust. With that in mind, BedBathStore.com knew that video was the next logical addition to the company’s website. Looking to achieve widespread, quality coverage of its catalog at a cost-effective price, BedBathStore.com chose Treepodia's smart video platform.