Case Study: BedBathStore.com Enjoys King-Size Returns With Automated Product Videos

Problem: To help it best serve web-savvy shoppers, BedBathStore.com, an online retailer of bed and bath décor products, wanted to create videos for its entire catalog of children’s products.

Solution: Hired an automated video technology and services provider.

Results: Sales of products that included a video increased 69 percent, while customer conversion was up nearly 300 percent for those shoppers who viewed a product video.