Beauty Breakthroughs

Catalogers cannot afford to devote a page of space to a $12 product.

Yet, the potential lifetime value of a beauty buyer is enormous. Cosmetics are replenishable items. The average woman spends $15 monthly on beauty products. And many are life-long devotee of a particular line.

Neiman Marcus and Henri Bendel are leading what is expected to be a beauty buzz with their spin-offs, as well as Neiman’s launch of an extensive online beauty section.