Beauty Breakthroughs

Photographing beauty products is very challenging, says Lawson. Cosmetics are small and come in fancy packaging designed to catch the eye. The size and shape of the products coupled with thin fonts for logos and light-colored packaging make them difficult to see on a page. In addition, multiple products must be grouped together in order to stand out and attract customers’ eyes, requiring a lot of selling space. The problem with having to devote so much selling space to cosmetics is, most have a relatively low price point.