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Challenges
Beauty products are one of the hardest lines of merchandise to sell in a catalog, but not for the obvious reasons.
Andrea Lawson Gray, president of Aesthetics Marketing in San Francisco, says it isn’t that consumers can’t touch, smell or apply the products that makes the sell difficult, it is presentation and revenue that are the major issues for catalogers.
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- Companies:
- Neiman Marcus Direct
Melissa Sepos
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