Beauty Breakthroughs

Catalogs devoted solely to beauty include Aveda, which has its own stores/spas/salons and catalog, as well as distribution through other catalogs and major retailers, such as Yves Rocher, Mary Kay, Avon, T. Le Clerc and Dior. But new catalogs are popping up almost monthly. Blue Mercury, which has a catalog, stores and a Web site, carries such lines as Remede, Philip B. and Nars. On the smaller side are boutique catalogs including Pure, Home Recovery and Zitomer.