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Quotes about style, colors and trends from the merchandise creators are used to entice a buyer.
The most intriguing aspect of the catalog is the lifestyle illustrations. Rather than deal with pricey models, Bendel uses color sketches of women using the merchandise—there is a towel-turban-wearing woman with cucumbers on her eyes getting a facial, another enjoying a luxurious bubble bath and a bronzed, bathing beauty with “beach bag essentials” surrounding her.
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- Companies:
- Neiman Marcus Direct
Melissa Sepos
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