Beauty Breakthroughs

In the past few years, beauty products have been making their way into major catalogs, such as Neiman Marcus, Bloomingdale’s, Macy’s, Saks and Henri Bendel. Lower-end beauty suppliers have made their way into catalogs too. Cover Girl is currently targeting teens through the popular Alloy catalog.

After several years of offering high-end cosmetics in their books, both Neiman Marcus and Henri Bendel have spun off separate beauty product catalogs. Bendel launched in fall 1999 and Neiman Marcus in 2000.