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Henri Bendel
Mostly used as an in-store traffic driver, the Bendel Beauty Book is produced twice a year.
Teril Turner, director of marketing for Henri Bendel, says the catalog has been immensely successful in increasing sales in the store. She says the reason it was started was to help its smaller cosmetics vendors get the exposure needed to sell products.
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- Companies:
- Neiman Marcus Direct
Melissa Sepos
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