Beauty Breakthroughs

Reflective photography offers interesting views of the products without making the page dense.

In May, Neiman Marcus launched a beauty section for its Web site as part of a new strategy to position itself as the online authority for fashion and luxury.

“Beauty” is divided into 60 vendor boutiques, including Laura Mercier. The online section triples the amount of beauty products available at the Web site and features top-selling items from Neiman Marcus stores and catalogs for each brand offered online.